We detail the elements required to establish a professional web page. They are listed in some detail to assist you in selecting the most appropriate options for your site.
What do you want your site to achieve? It may be a basic corporate presence on the web to enable potential customers to find out about you. If so, this is likely to be similar in content to a corporate brochure and could include your company logo (possibly animated), your ISO9000 registration and an overview of your services and products.
Further enhancements could include a marketing mission statement, a who's who of key personnel; in fact any positive fact that promotes your company and sets it ahead of the competition.
You may wish to actively engage your customer base further on the internet, therefore the inclusion of questionnaires and email links back to your office would be very productive. If your customer base is one that orders frequently then you can email all the responders to your questionnaire on a regular basis to announce new products, services and special offers. In fact building up an email database will deliver your message to your customer faster, at far less cost and more efficiently than any other medium; remember email is "person to person" rather than "company to company" which means you know it has got to the right person. The addition of order forms which account customers can use makes it easier for them to order from you rather than going to A.N.Other Ltd.
In fact the possibilities are limitless. Merging these new tools with conventional marketing practices will place your company ahead of the rest.
This is a balance of personal preference and what works well with your typical customer group. Ideas can be gained in discussion with Toucan Websites and by browsing websites within your industry. The design element is important from two perspectives. It has both to appeal and encourage the visitor to want to see more by effectively engaging him and it must be technically correct ensuring correctly displayed pages on all popular browsers and computers. Once we have your brief regarding an appropriate style, we will do the rest.
A few style sheets and examples are posted with this site.
Slipping into jargon for a second this element is the Hyper Text Markup Language coding behind what is presented by the user's browser such as Netscape or Explorer. This element of the process we take care of completely and we bear in mind that different browsers interpret the HTML code in differing ways. It is however important for you to know that whoever decides to look at your website sees a good presentation. This involves us ensuring that we write for a cross-browser audience and accommodate those with slower modem links and a basic colour & screen resolution. Further more the code behind your pages should be written in such a way that it is easily digested by the search engines ensuring you a good number of suitable visitors. For more details about promoting your site click here.