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We
detail the elements required to establish a professional web page. They are listed in some
detail to assist you in selecting the most appropriate options for your site.
Website
Concept and Design
What do you
want your site to achieve? It may be a basic corporate presence on the web to enable
potential customers to find out about you. If so, this is likely to be similar in content
to a corporate brochure and could include your company logo (possibly animated), your
ISO9000 registration and an overview of your services and products.
Further enhancements could include a marketing mission statement, a who's
who of key personnel, details of your millennium compliance policy; in fact any positive
fact that promotes your company and sets it ahead of the competition.
You may wish
to further actively engage your customer base on the internet, therefore the inclusion of questionnaires and email
links back to your office would be very productive. If your customer base is one that
orders frequently then you can email all the responders to your questionnaire on a regular
basis to announce new products, services and special offers. In fact building up an email
database will deliver your message to your customer faster, at far less cost and more
efficiently than any other medium; remember email is "person to person" rather
than "company to company" which means you know it has got to the right person.
The addition of order forms which account customers can use makes it easier for them to
order from you rather than going to A.N.Other Ltd.
In fact the
possibilities are limitless. Merging these new tools with conventional marketing practices
will place your company ahead of the rest.
Graphic
Style
This is a balance of
personal preference and what works well with your typical customer group. Ideas can be
gained in discussion with Toucan Websites and by browsing websites within your
industry. The design element is important from two perspectives. It has both to appeal and
encourage the visitor to want to see more by effectively engaging him and it must be
technically correct ensuring correctly displayed pages on all popular browsers and
computers. Once we have your brief regarding an appropriate style, we will do the rest.
A few style sheets and examples are posted with this site.
Web
Page Authoring
Slipping into jargon for a
second this element is the Hyper Text Markup Language coding behind what is presented by
the user's browser such as Netscape or Explorer. This element of the process we take care
of completely and we bear in mind that different browsers interpret the HTML code in
differing ways. It is however important for you to know that whoever decides to look at
your website sees a good presentation. This involves us ensuring that we write for a
cross-browser audience and accommodate those with slower modem links and a basic colour
& screen resolution.
Promotion
of your site
Having decided on a web
presence, it must be made to work for maximum benefit, just as you would expect from any
investment. Clearly the addition of this promotional tool should be displayed on all media
that meets and greets your customers and suppliers, including business cards, company
letterhead, all advertising material, automated "while you wait" telephone
answering systems and outbound email messages. Toucan Websites can further
enhance your site promotional activity by registering your pages with the search engines
both popular and possibly specific to your industry sector. This will involve us embedding
keywords into the HTML code which are synonymous with your company and its operation.
Ongoing
support
Toucan
Websites is here to establish long term relationships with clients. Once your initial
pages are established we will work at your pace and within your budget to grow the site
according to your wishes. We can be contacted 24 hours a day, 365 days a year on the web,
via email, fax or telephone, with out of hours message service.

Please
contact us without commitment.
Tel :- 01279 871694
Fax :- 01279 871694
Email :- info@toucanweb.co.uk
PO Box 5206, Takeley, Bishop's Stortford, Herts, U.K.
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