Our website clients want greater conversions from their websites, they want repeat business, loyalty, they want to demonstrate value, attract the right customers and let the world know how good they are.
Taking our clients into new areas of knowledge makes for better outcomes and unexpected wins especially when identifying opportunities to automate workflow and processes with backend web apps that massively increase productivity.
Nothing moves or works online without the infrastructure in the background. Our clients value our mix of business quality services backed by people who care and to whom you can talk. Our web servers and email servers are structured to deliver your website and messages with the utmost dependability and security. Toucan Internet’s web hosting services are flexible, fast, secure, easy to use and dependable and come with multiple backups. At Toucan Internet there is a service mix for all enterprises including email security and MX Backup services
Are you still running processes manually on spreadsheets?
Your website – the forgotten asset. Your business runs on workflow processes, information interacting with people interacting with local systems interacting clients interacting with suppliers ….. and so it goes on. Business routines where information gets entered twice, or does not get validated or is part of a process that’s passed around on spreadsheets can probably be automated and be a back office function of your website. This innovative thinking turns your website into more than a marketing machine, your website becomes part of the business process and the automation provides operational cost savings such that it can be possible for the new web development to have paid for itself in a short period of time. We have an eye for spotting such opportunities for clients and then developing the asset.
Everything that meets and greets your audience is branding from the visual identity to the tone of voice in your copy. Get this right and your identity and everything your enterprise represents is uniformly communicated in every message be that – visual, written or spoken. Here we focus on the visual identity and take clients on a journey to build their brand manual including logo development, selection of suitable fonts and colour palettes. There are subtleties of design here that must be correct so your true message is projected and you’re seen prominently over your peers.
Digital marketing rarely stands alone, it is a part of a bigger campaign encompassing other media and there is still a strong place for printed media. It’s important that all items the highest quality in design and material as these immediately set an expectation with the receiver. You have one chance to deliver the WOW Factor!
Quality printing and finishing is essential to ensure your designs are properly rendered for maximum impact.
Come to the party, meet like minded people and engage with them. Fundamentally it’s as simple as that. Choose the social channels which engage the people who are your target demographic, watch, deliver relevant posts and articles, follow, and remember a #tag is an invitation to talk to someone so do it. Positioning your blog or your posts to Instagram, Facebook, Twitter and alike could seem a little hit and miss and this, together with content provision, is where Toucan can put your campaign on rails with knowledge of what works.
Writing the right copy for any communication is essential; fail to engage both the audience and Google and you’ve wasted your time and that of your potential client. Write in the spirit of your brand to captivate, inform, amuse and lead the reader to the end point you choose. Write with full knowledge of the email marketing campaign and keywords and phrases. Write copy for the web with an understanding of Page Title, the H tags, the keyword density and positioning, crosslinking and so on and everyone, including Google, will love you.
Putting your best foot forward means looking your best and quality photography shot by a professional stands out. The person absorbing your work with professional photography specially shot to fit the website or brochure design will instinctively feel the quality and this has impact on the next decision they will make. If you find yourself saying that’s OK, go and get it done properly until you can say “that’s stunning”.
View the world from a different perspective and captivate website visitors. Affordable professional aerial drone video footage, still and 360° aerial photography on your website can yield stunning images and more importantly powerfully engages your clients and site visitors.
WARNING – Only work with insured professional drone pilots who have special permissions for aerial operation by the UK Civil Aviation Authority.
Our clients use video to captivate their audience in a way that stills or text simply cannot. Our video teams will structure the video for the intended use and audience, making sure it fits with your expectations and brand. Once shot the post production process turns the footage into your very personalised and purposeful message.
Furthermore it will improve your Google search engine results as Google
favours websites with embedded YouTube videos.
Is your website a cobweb?
If you fail to gain traction with your website then something in the equation is missing. Assuming there’s a market for your site content then with the right positioning Google will see it and recommend it to those enquiring, where it recommends you in the pecking order with other contenders is the challenge. This alchemy is a mix of many on page factors and external forces that we can influence with consistently good web development, good hosting and importantly Search Engine Optimisation and inbound marketing.
Who are you?
Toucan Internet manages clients’ domain portfolios ensuring renewals are done on time as well as providing innovative new domain extensions that stand out from the crowd. As an approved reseller for JANET and OpenSRS we provide every possible domain extension you could need .law .cloud .club .website ….. in fact everything from .accountant to .zone
Managing a large number of domains – see our Domain Portfolio Management service.